Zermatt's dramatic location has long attracted the most hardy of mountaineers and adventurers and it boasts a riveting history of exploits that are coloured by triumph and tragedy in equal measure. An atmosphere of exhiliration resides in the village, making a holiday in Zermatt anything but boring.
For lovers of food, Zermatt is a must. From soul-nourishing rustic fare in cosy alpine settings to extravagent gourmet experiences on stylish mountain terraces, from chic village cafés to eclectic, edgy restaurants, there is virtually no end to the dining possibilities in Zermatt. A number of Michelin-starred restaurants top the polls, but it's hard to go wrong when it comes to eating on the mountain or in the town with standards so exceptionally high. From traditional Swiss cuisine to fusion cooking and internationally-inspired menus, all tastes are catered for.
Luxury accommodation feels at home in Zermatt. A number of outstanding hotels and astonishing chalets draw discerning visitors from across the world to experienc five-star service in five-star surrounds. This charismatic village of quaint wooden chalets set against a dramatic mountain landscape belies a deep understanding of sophistication and refinement. The pedestrianised high street of Zermatt offers a plethora of gorgeous boutique stores and the world's most sought after brands are sold here. If you're looking for luxury, Zermatt will not disappoint.